Making Your Facebook Page Visits Count
The number of impressions you make on your Facebook followers is limited. CD Baby’s DIY Musician blog suggests that most fans will only visit an artist’s Facebook page once, no matter how big a fan they are of that artist’s music.
In that case, first impressions are everything. However, it takes way more than content updates to make your Facebook presence pop, and musicians often miss key opportunities to lead their fans to take action. From CD Baby:
Hell, don’t stop at impressions; you want them to be able to DO something right then besides simply seeing that you’re amazing. Ya know: get merch, buy a ticket, give you their email address, etc.
If you find yourself in that boat, here are five ways to optimize your Facebook presence, and to get your fans to take action and engage.