Here at Underground Music Collective, we decided that it’s time to get real. About the music industry, and the attitudes and life factors that impact our creative journeys.

With that, we are proud to introduce the premiere of UMC Real Talk, a new YouTube series featuring UMC founder Gerard Longo (and maybe some special guests). We’ll be talking about everything — from lessons learned in the music industry, to the perspectives on life that keep us going, to give an open look at what we do and why we do it.

On the first-ever edition of UMC Real Talk, Gerard discusses first arriving to Nashville last fall, and how a willingness to learn and adapt has opened doors.