Sierra Blax Navigates Her Own Mess on ‘INYIM’

Nobody’s perfect, and Sierra Blax is self-aware enough to realize that the same applies to her.

On Friday, the Los Angeles-based songstress released visuals for her new single, “INYIM.” The single (whose title is short for “It’s Not You, It’s Me”) follows Sierra as she navigates her own mind — and all of her habits, for better or worse — as she attempts to make sense of the SoCal dating scene.

Fans of pop, soul, R&B, and jazz alike will find themselves enjoying “INYIM” for its tight rhythms and retro vibes. The icing on the cake, however, is Sierra’s smoky alto, which provides a smooth touch to her unabashed songwriting style.

“I wanted to write songs that were unapologetic, fun and audacious,” she said. “We are so used to female singers sugarcoating things, and I wanted to represent that female empowerment in my songwriting.”

“INYIM” was co-written and produced with Allen Stone guitarist Tim Rose, and features the instrumental talents of drummer Art Johnson (Skylar Steckler), bassist Orlando Thompson (Eric Gales), and keyboardist D. The video, meanwhile, was directed by Becca Hake. Watch it all come together below!

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