As an independent artist, building a music brand can be a daunting task. You may be wondering how to stand out in a crowded music landscape and make a name for yourself. Fortunately, there are some key steps you can take to build a successful music brand.
Walk through those steps
Our music industry has changed significantly since I started at Warner Bros. Records in 1993. However, there’s one thing that hasn’t changed, and that’s that there’s no such thing as a DIY artist in the traditional sense of DIY, which is “do it yourself.”
Faith Hill, the first artist I saw at Warner Bros. Records, had a massive team around her. Someone to tell her where to be, someone to make sure she made it there, someone to greet her when she arrived, someone to make sure the place was prepped for her arrival, and so on. I think it’s safe to say that we wouldn’t have Faith Hill as we know her today without that team and their contribution to her success.
What about Russ, the poster boy for doing it yourself? Honestly, there would be no Russ if there was no “us.”
In fact, you need people in order to be a success.
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