For artists, there is much to consider when trying to score better live performance opportunities. Where can artists find paying gigs? Are the gigs in question the right fit for the artist? How can performers build relationships that will help them secure more opportunities and further their careers? Are there platforms out there that are designed to help performing artists as they search for these opportunities?
The latest article in our “10 People Musicians Need on Their Side” series tackles these questions. I reached out to Channing Moreland, who is the co-founder of EVA. EVA is an online marketplace that connects entertainers with paid live event opportunities. While it’s important to note that EVA itself is not a booking agency, EVA works directly with booking agents and independent artists alike to connect musicians and entertainers – of all disciplines and career levels – to paid performance opportunities at corporate events. These opportunities can be vital toward helping entertainers build lasting relationships and grow their platforms.
Musicians: whether it feels this way or not, opportunities to be seen and heard are all around you. I would know – I happen to run an independent music publication, a podcast, and an event production company. So, when Luke Holden and I divided up the articles for Muze’s “10 People Musicians Need on Their Side” series, I laid claim to the “Media Supporter” archetype right away.
What I didn’t want to do, though, is just have this be an op-ed about all of the things I look for when considering whether to feature an artist or their music. So, I received an assist from a couple of my peers in the industry for their takes on what they’re looking for, where they find new music, and other tips and tricks that will help you identify the right opportunities.
Here’s something fun for your weekend: I was selected by Redfin to share one of my top restaurant picks in Nashville as part of their Hidden Gems in Nashville: Local Foodies Reveal the Must-Try Restaurants feature.
If you know me, you know that I’ve got a sweet tooth, so I decided to shout out East Park Donuts & Coffee, located at 700 Main St. in East Nashville. Here’s what I had to say:
“If you have a sweet tooth, you can’t go wrong at East Park Donuts and Coffee. You can tell that East Park makes their products with love and creativity, and you can taste the high-quality ingredients in menu staples like the strawberry-frosted ‘EP’ (have you ever watched The Simpsons? It looks just like Homer’s go-to snack). Other menu gems include the ‘Brown Butter,’ which is the perfect blend of sweet and salty, and the ‘Maple Bacon,’ which is every bit as savory as it sounds.”
That’s just the icing on the cake… er, donut. There are tons of great picks from other local experts, and you can find the full list here.
All artists – especially those at the outset of their musical journeys – need all the support they can get, as they look to communicate their stories to the masses. Of course, that means building a fan base full of people ready and willing to engage with their art. To do that, artists also must find opportunities to connect with new audiences. Building that buzz is no easy task – especially in the beginning, and especially when attempted alone.
That’s where a publicist comes in! Publicists are the great connectors between artists and opportunities such as media features, public appearances, sponsorship opportunities, and more. The right publicist will believe in their artists and advocate on their behalf, ultimately ensuring that they find opportunities that are the best fit for their career vision.
As part of our series on the 10 People Musicians Need on Their Side, we sat down with Sarah Bennett. Sarah is a Senior Publicist at IVPR, a narrative-based music and culture public relations firm located in Nashville, Tennessee. Sarah graciously shares her insights into the world of public relations, including:
- Her role in helping artists tell their stories.
- What she looks for when assessing taking on a new client.
- What artists need to be “ready” to work with a publicist or PR firm.
- The importance of relationships for every artist.
- What not to do when trying to grow your artist brand.
- …and much more!
Sooner or later, and no matter where you are in your musical journey, we all could use some guidance.
Last week, Luke kicked off the breakdown of Muze’s “10 People Musicians Need on Their Side” series by helping you learn what to look for when shopping for the right producer. But, before you can even get into the studio… you have to know how to perform!
So, in honor of Teacher Appreciation Week, I decided to ask a couple of teachers how it’s done!
Erin McLendon and Caitie Thompson are performing artists and the co-founders of Music on the Move Studios. Based in Nashville, Music on the Move is a female-owned business which helps artists grow their careers through educational and performance opportunities. Those opportunities include private and DIY lessons – Erin teaches voice, while Caitie instructs students on a variety of instruments.
I sat down with Erin and Caitie to learn more about the role of a voice or instrument teacher. In the process, they helped dispel common myths, while showing the correlation between learning proper technique and building confidence.
As we’ve pointed out plenty of times on the Muze blog, it takes a village to build a career in the music industry. No one artist – or industry professional, for that matter – can go it alone. And fortunately, you don’t have to.
This article is dedicated to helping you know what to look for – and what roles to fill – when building your team. And of course, you’ll need more than musical talent in your midst to bring your career to the top. Let’s explore the different roles together, shall we?
Over the past few weeks, we’ve taken the time here on the Muze blog to discuss effective ways to get your music (and your story) in front of the masses. We coached you up on the components that should go into your Electronic Press Kit (EPK). Then, we covered what to do with it next – that is, how to identify the right opportunities for your music, and best practices for using your EPK to pitch your art to tastemakers.
With all of that said, there is an important part of this whole process that deserves a deeper dive – and it’s making sure that you have your story straight.
Indeed, any independent musician – any “singer-songwriter from Anywhere, USA” – can put together an EPK and send it out to media, talent buyers, and other music industry tastemakers. However, it takes a truly unique individual to stand out and endear themselves among the pack. It takes a compelling story – dare we say, a personal brand – to connect you to your potential audience.
In this article, we’ll cover:
A couple weeks ago on the Muze blog, we took a deep dive into the components of a complete, thorough musician’s Electronic Press Kit (EPK). This virtual promotional package is an all-in-one look and listen which highlights who you are as an artist. Having an EPK is an essential component to telling your story to music industry tastemakers, including media outlets, talent buyers, and others who offer creative or professional services to help you further your career.
Now, for the million-dollar question: what do you do once it’s complete?
You pitch it!
However – like anything else you do in the digital space – you’ll want to pitch responsibly, and understand the steps that you can take to ensure your music lands in the right hands and has an opportunity to shine. In this week’s article, we’ll cover:
Sound like fun? Let’s jump in!
Want to learn EVERYTHING there is to know about pitching your music? Sign up for UMC’s on-demand Perfect Your Pitch course!
Jenna’s back this week with some Songs You Should Hear, and she has selected songs that span varying aspects of the human experience.
We’ve got fun and heartbreak alike on this week’s compilation, with rock (and similar genres) being the common bond that all of these tunes share. If that sounds like something you’d enjoy, we implore you to do just that below.
Hear What You Should
Let’s say this loud, and say it proud.
Every musician in search of new opportunities needs to have a well-crafted EPK.
What is an EPK? It’s shorthand for Electronic Press Kit. It’s a single document or webpage dedicated to hosting a complete, multifaceted promotional snapshot of your music and all that it represents.
Of course, your audio – that is, the music itself – will have a home on your EPK. However, that is only the beginning; your EPK exists to be a world of multimedia for music industry tastemakers – including members of the media, promoters, and even managers and publicists – to explore, as they consider you for opportunities to further your career.
In this article, we will cover the components that go into a comprehensive EPK, including:
- Developing a strong artist bio.
- Getting your music ready for consumption.
- Including high-quality visuals that are on-brand to you.
- Providing press clippings (reviews, features, interviews, etc.) from digital media outlets.
- Where to host your EPK.
- Sample artist EPKs currently online.
Let’s dig into the specifics, shall we?