Social media is the least expensive and most accessible way for independent artists to get their message out to the masses. However, different platforms are right for different artists. In addition, it’s hard to be everywhere at once, so consistently utilizing a select few platforms for your marketing efforts is a smart move.
Category Archives: Facebook
The number of impressions you make on your Facebook followers is limited. CD Baby’s DIY Musician blog suggests that most fans will only visit an artist’s Facebook page once, no matter how big a fan they are of that artist’s music.
Frustrated by the lack of engagement on your Facebook posts? A lot of musicians – and entrepreneurs still learning the social media ropes – share in your pain.
The key to creating engaging content on Facebook – that which makes your fans come back for more – goes beyond simply posting a status update or a link. You have you use your real estate on the social network to draw people in, and then keep their attention.
If you’re looking for some ways to get started, we have a few suggestions for you…
Facebook Live isn’t just for live videos anymore. You can now use the feature to host “live” premiere events for your pre-produced music videos.
As all things with Facebook, you periodically see these quick little challenges to list your favorite childhood memories, favorite movies, and so on. One of these challenges, the “List your top ten records” challenge caught my eye.
PinHeads unite! What better way to channel your inner wizard than a day at the Allentown PinFest – the Lehigh Valley’s premier pinball event. PinFest features over 200 pinball games, as well as various arcade favorites. Machines range from nostalgia-inducing to state-of-the-art, with graphics that are probably more sophisticated than your TV.
All games are set to “free play,” so no need to scrounge up a fistful of quarters. Daily admission is $20 for adults, $10 for children 12 and under, and free for children under 5 (bring a stool for your wee one!). No animals or strollers, but if you have a pinball-playing, stroller-riding animal, please post it on the PinFest Facebook page so we can all enjoy it.
The expo is open to the public on Friday, May 4 from 12 p.m.-9 p.m., and Saturday, May 5 from 9 a.m.-8 p.m. Pro tip: Get there early for shorter lines on popular games. For those looking to take their flipper skills to the next level, there also tournament options; details on signing up can be found here. If you’re in the market to purchase (and make your friends jealous), don’t hesitate to pull the trigger – many of the machines are available for sale or trade, and tend to get snatched up early.
Founded in the 1990s, PinFest has grown exponentially each year, welcoming thousands of players and vendors over a multi-ball (er, I mean multi-day) stretch. In addition to the gaming area, there is also a flea market with various parts and modifications for games. For visitor Nic Shell, “It’s all about the projects, parts, and pals.”
For those new to the pinball community – don’t be shy! Jump in on a multiplayer game or offer to play “split flip” – where you and a partner each control one flipper throughout the game. For 18-time attendee Mike Frasca, there are always “lots of great friends made, and lots of great games played.”
The festival is located in the Agri-Plex at the Allentown Fairgrounds (302 N. 17th St). Parking is free, and the on-site snack bar will help fuel your new high scores. Happy flipping! For more information, visit pinfestival.com or the festival’s official Facebook event.
Today, Allentown JazzFest and the Allentown Art Museum team up on today’s programming to provide another diverse musical experience against a unique, visually engaging backdrop — and LVU will be there to capture the magic.
Earlier, we named Musikfest as the best festival emerging from a tough, competitive field in 2016.
We didn’t even realize how timely that post would be, because, as it turns out, the good folks at ArtsQuest are considering talent for the 2017 Musikfest lineup right now.
Welcome to the world of Ninja.
Being heavily involved in the local music scene for more 11 years in multiple capacities, I have always wanted to know what makes a musician “tick.” I am always engaging musicians in conversations to get their feedback and thoughts on things important to them.
Because I always receive great feedback during these conversations, I decided to start posting questions on my Facebook page to engage musicians from all over the world, in addition to those at the local level. This has been a valuable tool for not just me, but for those musicians, as well.
This is why Ninjapedia was brought to Lehigh Valley Underground: to educate our music scene based on input from our peers. I hope you enjoy the answers to these questions as much as I do.
Today’s question is:
What does “support your local music scene” mean to you?
Brooklyn post-hardcore darlings Husbandry are set to unleash their debut LP Fera this Friday (8/24), and are heading out on a weekend tour that includes — of all places — a stop in Easton on the eve of album’s release.
Husbandry — whose previous Valley appearance was an all-ages weekday show at The Slope in Nazareth in April — will be celebrating Fera‘s release at Mother’s Bar & Grille with support from other out-of-town hardcore acts Chaotic Meltdown and Faceplant. If the order of bands on the Facebook event page is to be believed, local metal act Buzzherd will be closing the show.
“Nature vs. Nurture” is the second single off of the new record, and prominently features the kind of shredding guitar licks and energetic vocal performance that you would hope for. The accompanying images are intentionally dream-like and surrealistic in a way that evokes those old weirdo short flicks Luis Buñuel and Dali used to make. Check out the video below, get hyped, and come party on Friday!