Category Archives: Partners

Crossing the Streams with Your Next Favorite Band (Pt. 1)

Your Next Favorite Band is a podcast based back in our old stomping grounds of Bethlehem, PA. One thing we all share in common: a love for building community through music.

On this mashup episode, we dive into our plans to do that — together — later this year. In addition, we get a history lesson on not only the UMC platform, but the formative events that shaped its development.


Going Home Again: ‘Your Next Favorite Band’ Hosts UMC Founder Gerard Longo This Tuesday

Before there was Underground Music Collective, there was Lehigh Valley Underground, a plucky regional music blog based in Bethlehem, PA.

The origin point of that blog? Of course, it’s our Official Podcast, The Quinn Spinn, which is still running strong in its 10th year.

Over the course of the past decade, we’ve had the opportunity to make countless connections with artists and fellow creatives near and far. However, some of the strongest and most enduring reside right back home in Bethlehem!

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Got What it Takes to Become a UMC Ambassador?

Want to help build awareness of Underground Music Collective — and even earn some cash while you do it?

Today, we’re announcing our UMC Ambassador program, an affiliate marketing program that lets members of our community earn revenue for referring new customers to exclusive Underground Music Collective merchandise and services.

“The creation and launch of our UMC Ambassador program allows us to diversify the people who share UMC products and services, with the ultimate goal of growing a stronger ecosystem for independent creatives.,” said Gerard Longo, Underground Music Collective Founder and CEO. “We are always looking for new ways to grow and adapt in an ever-changing landscape, while building greater awareness and creating meaningful opportunities for our international community of musicians and creatives. Our UMC Ambassadors will help lead the charge.”

Reasons to join:

  • It’s free to join — no fees and no minimum sales!
  • You can earn up to $30 on every new sale purchased using your exclusive referral code.
  • We offer regular and flexible payment options.
  • You’ll be aligned a growing resource for independent musicians and creatives — in Nashville, and everywhere else!

Sound like fun? Click the button below to learn more and apply!

Wednesday Wisdom: 9 Ways To Create An Effective Marketing Plan For Music Artists

Sacha Walton - SWI Management Group

By: Sacha Walton, Business Strategist, CEO of SWI Management Group.

In today’s ever-evolving music industry, artists need to be savvy marketers in addition to their creative talents. To help artists better understand how to promote themselves, I have put together a comprehensive guide on how to develop a marketing plan. In this blog post, we’ll cover how artists can leverage a marketing plan to reach more listeners and build their brand.

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Building a Creative Ecosystem and Sharing our Stories (Paradox Jukebox Mashup)

This special presentation from The Quinn Spinn features the interviewer becoming the interviewed.

Our friend Caitie Thompson of Paradox Jukebox hosted a Quick Hits episode to chat about The Quinn Spinn’s 10th year, Underground Music Collective’s new creative agency, and the true-to-life stories that inform our creative journeys.

Check out The Creative Agency @ UMC: The Creative Agency @ UMC | Underground Music Collective


Introducing The Creative Agency @ UMC

Today, we begin to expand the Underground Music Collective team.

We are proud to introduce The Creative Agency @ UMC, featuring our team of UMC Verified Creators. These talented creative professionals are skilled across several disciplines – including photography, videography, web design, graphic design, social media, copywriting, artist coaching, and music education.

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Wednesday Wisdom: Tips for Staying Motivated This Spring

Once the seasons change, and we catch the first glimmers of spring after enduring the winter blahs, it can be hard to stay focused on what we need to do when there’s a sunny day tempting us to go out and have fun. Believe me, I’ve been there. Maybe it’s the conditioning we’ve held onto from school that tells us that once the spring hits, summer is just around the corner, but it can be really hard to concentrate on all the tasks on that to-do list when we’d much rather be enjoying the fresh air.

As musicians, I know you have never-ending to-do lists that practically requires you to split yourself into three (or maybe even four) different humans to take care of the songwriting, and the booking, and the social media, and everything else that comes with growing an artistic career in this day and age. But with just a few tweaks, you’ll be able to fly through that to-do list in no time — even when the last thing you want to do is sit at your computer all day.

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Navigating The Music Industry With An Entrepreneurial Mindset

By: Sacha Walton, Business Strategist, CEO of SWI Management Group.

For independent music artists, being successful means more than just creating and sharing your music—it’s also about learning how to be an entrepreneur. Having a creative vision is an essential component of being a successful artist, but developing a sound business acumen is key to keeping your music career thriving.

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Musicians: 4 Key Areas to Invest Your Money

Last time I appeared on the Muze blog, I pointed out that time may be the most important asset of all to invest wisely. How you invest your time will dictate the outcome of your projects — however, so will the ways you invest your money.

A dollar well-spent can open new doors for your career, and there are talented professionals across the industry, offering services that can bolster your creative vision.

Ready to invest your money to advance your music career? Here are a few suggestions to help you on your way…

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