Social media is the least expensive and most accessible way for independent artists to get their message out to the masses. However, different platforms are right for different artists. In addition, it’s hard to be everywhere at once, so consistently utilizing a select few platforms for your marketing efforts is a smart move.
Category Archives: social
Frustrated by the lack of engagement on your Facebook posts? A lot of musicians – and entrepreneurs still learning the social media ropes – share in your pain.
The key to creating engaging content on Facebook – that which makes your fans come back for more – goes beyond simply posting a status update or a link. You have you use your real estate on the social network to draw people in, and then keep their attention.
If you’re looking for some ways to get started, we have a few suggestions for you…
Image courtesy: Billboard
Audio streaming platform SoundCloud has announced a new integration that allows users to share their music via Instagram Stories.
Have you ever found yourself saying, “I don’t do Twitter?” According to CD Baby, you might want to re-think that position if you’re a musician.
Last week, you had the chance to tell us about your favorite graphic artists. This week, we continue to show love to the artists who make our music scene look just a little bit better.
Runners, runners everywhere! The weather finally seems to have warmed up, and folks are hitting the pavement across the Lehigh Valley. Whether you are new to running or a seasoned veteran, it can be difficult to choose which races to attend. Allow me to offer a “solution” to get your schedule started off on the right foot – run for beer!
The Funk 5 Miler takes place in Emmaus on Saturday, June 9th at 11 a.m. The race starts in the triangle at the center of town, and runs through the residential area – a few hills, but nothing too steep. It concludes with an after-party – including two free beers for each runner from, you guessed it, Funk Brewing. The brewery itself is a few blocks away, and Yergey Brewing is also within walking/limping distance.
The Funk 5 Miler is hosted by Run Lehigh Valley, and is the third and final event in the annual Earn Your Beer series. The series starts in April with the Brew to Brew 10K+, where participants run a fast downhill-ish course between the Fegley’s Brew Works locations in Allentown and Bethlehem. The second race takes places in May at Weyerbacher Brewing – the 5K Hill Challenge. Aptly named, this event winds up and down the hills surrounding the brewery, including one gargantuan ascent in the final mile. Both events also feature post-race fun with free beer and music (Sunsets North brought the party to Weyerbacher last month). It’s never too early to start training for next year!
The Musikfest 5K was announced last week, and takes place on Saturday, August 4th in Bethlehem. Featuring a new course this year, the race starts and ends on the South Side at the SteelStacks, and runners receive their own Musikfest mug and food (*cough* beverage) tickets. As an added bonus, the race starts at 8 a.m. and includes a shuttle pass so you don’t have to fight for parking the rest of the day!
September features the Celtic Classic 5K, hosted by Morning Star Rotary during Bethlehem’s Celtic Classic weekend. While this race doesn’t explicitly provide beer at the end, if you run in a kilt you just might receive an extra “voucher” in your packet. Plus, kilts are actually ideal to race in – very breezy!
The Oktoberfest 5K is another great Bethlehem tradition, with this year’s even scheduled for Sunday, October 7th. Also taking place at the SteelStacks, this event occurs during ArtsQuest’s Oktoberfest celebration – complete with oompah bands, pretzels, dachshund races, and fun for all ages. Participants each receive an exclusive stein of Yuengling Oktoberfest beer upon race completion. This event is hosted by CK Running, which also curates the Jack Daniels Hot Toddy 5K in Philadelphia in December.
To close out the beer run year, RLV also hosts a Santa-themed “race” in December, where participants navigate between different bars for drink specials (and free beer if you’re fast enough), dressed in Santa costumes. A jolly way to socialize and keep warm!
As with any race, it’s important to train…
Cheers and see you at the starting line!
On Friday morning in a light drizzle, nearly a hundred avid gamers waited outside the Allentown Agri-Plex for the start of PinFest 2018 – the Lehigh Valley’s annual pinball show. The expo featured over 300 pinball, arcade, and slot machines, as well as parts, accessories, and memorabilia. The early crowd had their pick of which machines to play first, as thousands more patrons would stream through the doors during the two-day event. Each machine was set to “free play,” so players simply paid one $20 admission price and had access to games and the on-site flea market.
Progressive country crooner Jerrod Niemann brought the party to One Centre Square in Easton last night. The Platinum-certified singer of radio hits “Lover, Lover,” “What Do You Want,” and “Drink to That All Night” played for a crowd of over 200. Niemann is currently on tour promoting his 4th album This Ride, featuring singles “I Got This” and “God Made a Woman.”
PinHeads unite! What better way to channel your inner wizard than a day at the Allentown PinFest – the Lehigh Valley’s premier pinball event. PinFest features over 200 pinball games, as well as various arcade favorites. Machines range from nostalgia-inducing to state-of-the-art, with graphics that are probably more sophisticated than your TV.
All games are set to “free play,” so no need to scrounge up a fistful of quarters. Daily admission is $20 for adults, $10 for children 12 and under, and free for children under 5 (bring a stool for your wee one!). No animals or strollers, but if you have a pinball-playing, stroller-riding animal, please post it on the PinFest Facebook page so we can all enjoy it.
The expo is open to the public on Friday, May 4 from 12 p.m.-9 p.m., and Saturday, May 5 from 9 a.m.-8 p.m. Pro tip: Get there early for shorter lines on popular games. For those looking to take their flipper skills to the next level, there also tournament options; details on signing up can be found here. If you’re in the market to purchase (and make your friends jealous), don’t hesitate to pull the trigger – many of the machines are available for sale or trade, and tend to get snatched up early.
Founded in the 1990s, PinFest has grown exponentially each year, welcoming thousands of players and vendors over a multi-ball (er, I mean multi-day) stretch. In addition to the gaming area, there is also a flea market with various parts and modifications for games. For visitor Nic Shell, “It’s all about the projects, parts, and pals.”
For those new to the pinball community – don’t be shy! Jump in on a multiplayer game or offer to play “split flip” – where you and a partner each control one flipper throughout the game. For 18-time attendee Mike Frasca, there are always “lots of great friends made, and lots of great games played.”
The festival is located in the Agri-Plex at the Allentown Fairgrounds (302 N. 17th St). Parking is free, and the on-site snack bar will help fuel your new high scores. Happy flipping! For more information, visit pinfestival.com or the festival’s official Facebook event.
A quick update for those who have been following along: TLO Live’s Online Marketing and Social Media Workshop has been postponed to Tuesday, January 10 at 7 p.m.