Social media is the least expensive and most accessible way for independent artists to get their message out to the masses. However, different platforms are right for different artists. In addition, it’s hard to be everywhere at once, so consistently utilizing a select few platforms for your marketing efforts is a smart move.
Category Archives: Twitter
Have you ever found yourself saying, “I don’t do Twitter?” According to CD Baby, you might want to re-think that position if you’re a musician.
Photo credit: HeritageDay.org
I’m going to be in Easton all day, and you’re coming with me!
We’ll be capturing the essence of Easton Heritage Day 2016 here and on social media, and we don’t want you to miss a thing! So, check in with the site every so often throughout the day, and stay tuned to LVU on Facebook (live video, perhaps?), Twitter, and Instagram for updates, performances, and more.
And, if you happen to see a particularly buff gentleman walking around in a Quinn Spinn t-shirt with a camera, feel free to say hi!
Are you in tune with the original music scene? Do you like to write? Do you have opinions? Do you like to write about those opinions?
If you said “yes” to any of the above, you should become a contributor to Lehigh Valley Underground!
We are looking to assemble a team of contributors, and we would love to hear why you should be on it. You can contribute as much as you are able (at least once per month), and you’ll be a published author on an indie music blog that reaches hundreds of area music influencers per week.
All you have to do is meet the following requirements, and we’ll be in touch!
- Ability to write in a clear, engaging and entertaining voice about the original music scene in eastern Pennsylvania.
- Excellent written communication skills – correct spelling, grammar and punctuation are a must!
- A working knowledge of the original music scene, here in the Lehigh Valley and beyond.
- Ability to share your work on social platforms (Facebook, Twitter, Instagram, etc.)
- Photography/videography/social marketing skills are a plus!
If you’re interested, please send a cover letter, resume, three writing samples and two story ideas to us at firstname.lastname@example.org. This will be an unpaid gig at first – however, we are optimistic that it won’t be forever!
What are you waiting for? #GoUnderground with us!
On Monday, The Quinn Spinn makes its Lehigh Valley Underground debut. We’re celebrating by recording a whole slew of upcoming interviews here on Super Saturday, starting today at 10 a.m.
Also, don’t miss the return of The Quinn Spinn this Monday, February 1. DJ Pearlman of REVEL 9 joins us to talk about the band’s new album, “The Reality Crush!”
While the Lehigh Valley has plenty of stellar talent, there’s an entire indie music world out there. We’re privy to the great music out there, and we’re happy to make sure you are, too.
Today’s Q&A takes us across the country to beautiful San Diego, California. That’s where Leaders In The Clubhouse – a project from friends and collaborators Charlie Recksieck and Spud Davenport – are based. Spud took the time to answer some questions, and we can promise a read as fun and entertaining as LITC’s current album, “Won.”
First thing’s first – tell us about how Leaders in the Clubhouse came together.
Well, this was simply a songwriting partnership gone nutz! Charlie Recksieck and I have been friends and mutual musical admirers for years. We started writing together about three years ago, and this angry-but-funny retro-70’s style music came out. We honestly thought, still think, people will want to hear this stuff. Pressing a record and calling it a band just seemed a logical next step.
How about influences? What artists have inspired you to make music?
One thing that Charlie and I have in common, off the bat, is a great love for the music of the incredible Randy Newman. And Warren Zevon. And Jeff Lynne. Leaders In The Clubhouse pull from a lot of those, plus other ’70’s icons like 10cc, Joe Walsh, Queen, and ELO. OK, that’s Lynne again.
You guys emphasize yourselves as “Fun Rock & Roll.” Why is it important for you guys to keep things upbeat?
We sing about some touchy subjects, so keeping it light keeps the audience engaged, I think. If we were head-banging a song like “Law of the Jungle”, less people would probably listen long enough to say, “Hell yes! I agree with these guys!” So it’s gotta be a toe-tappin’, sing-along vibe for us. We like the visual of people singing along to “These goddamn devices don’t make life much better, in fact they make it worse…”
You come from varying musical projects out there in San Diego. How, if at all, is Leaders in the Clubhouse different from those other projects?
Not that different at all. Charlie and I have always tried to laugh at ourselves. I think we feel less guilty when laughing at others. But live, instead of me standing there with a guitar, I’m standing up playing the drums and right now, Charlie is standing up playing his keyboard, so that’s different! And we share lead vocals, so there’s more variety. We’re almost Fleetwood Mac over here!
Do you think you’ll ever deviate from the “fun” and go a more serious, downtempo route as Leaders in the Clubhouse?
Never. I’ll save that for a solo venture. Call myself Les Wages or Billy Clubb & the Baby Seals.
Your current album, “Won,” has been out since the summer. Who worked with you on the record?
Charlie and I played most of the instruments, but we hired out for the horns. Our good buddy Andy Machin helped with recording, production, mixing, and he played all the guitar solos and some bass guitar. He’s a great go-to guy.
We also had some local San Diego stars sing on a few tracks: Christopher Dale, Mary Grasso, Margaret McClure, and Sierra West. All really talented artists in their own right. You should Google them!
What was the writing process like? What was it like for you guys to come together and make original music?
The writing process varies a bit, but really, a lot of times we just finish each other’s ideas. Most people who don’t collaborate wouldn’t know this, but it’s really about “selling” your idea to the other person. It’s that simple. If Charlie can’t get behind a theme, melody, or groove I come up with, or I did a shitty job of selling it, well, we move on. We both need to be above excited to keep working on something. We’re very critical, and I think that’s a good thing.
What are your personal favorite tracks from “Won?”
Good question! Haven’t been asked that yet! I know for a fact we both still have a soft spot in our hearts for “She Gets Loud”. It’s the tune that started this whole mess!
I still like all the songs. That’s rare, but my favorite has to be “Trophies.” It was the last song we finished writing and recording, and it has such a strong message. “You don’t get a trophy” and “You don’t need a trophy.” It’s one of a few “message” songs on the album.
I have to say, I love the video for “LawnChairs.” Not only does it laugh in the face of doomsday paranoia, but it looks like it was a blast to make! Tell us about it.
Oh, I’m so glad you like it. Man, the filming of that video was, like Charlie has said, “Music Video 101” class. The two of us didn’t know what the hell was going on. We have such good friends in Los Angeles who brought this all together. We just showed up and said, “What do you want me to do?”
Mike Stutz wrote the storyboard, directed, and acted as the reporter. He’s so freaking talented. We also had Emmy winner Jay Lafayette do the shooting with his crew of supermen. There was so much luck and good fate. Or, is that the same thing?
And there were the girls doing “their thing” with a loaf of Velvetta cheese, so we were in Heaven. Oh yeah.
Moving to the live scene, what can people expect at a Leaders in the Clubhouse show?
A Leaders In The Clubhouse show is going to be an extravaganza! If all works out for us, it will be similar to early shows by the Tubes. I mean, I’m not dressing up as a White Punk on dope, but we want to have a three-ring Circus on stage. Dancers, jugglers, fire-eaters; as much as we can afford on a fixed income!
Do you have any shows coming up?
Currently, we’re rehearsing and drinking a lot of craft beer. We’re shooting for local San Diego gigs in early 2016, and hopefully a northern California, Oregonand Washington tour in spring.
Any other parting thoughts?
Thanks for your time and all the support, Gerard! You deserve a “Trophy!”
With Launch Day of Lehigh Valley Underground in full swing, that means we are just two weeks away from the beginning of the next chapter of The Quinn Spinn, the Official Podcast of Lehigh Valley Underground.
The Quinn Spinn will feature two brand new, hour-long indie music podcasts every week on SoundCloud, iTunes, and here on Lehigh Valley Underground beginning February 1. The “worldwide” show, premiering every Monday, will feature artists, interviews and topics from anywhere.
Episode #1 of the new Quinn Spinn (Feb. 1) will feature Good Friend of the Show DJ Pearlman of Long Island-based hard rock band REVEL 9. In addition, other artists featured on the return episode will include:
On Thursdays, get ready for QSLehighValley, which will put the emphasis on artists from eastern Pennsylvania and the surrounding area. QSLehighValley looks to support our local music scene, while giving artists nearby to us the opportunity to be heard in front of an unlimited audience.
The first episode of QSLehighValley will go live on Thurs., Feb. 4 and feature The Revere, a rock band out of nearby Doylestown whom we accepted via our ongoing ReverbNation submission campaign. Their great music will be accompanied by that of other regional artists, including:
If you’re reading this, you’re probably new here, and you might be wondering how this Lehigh Valley Underground thing works. Read on, and we will tell you how to get the most out of our great new indie music resource.
What is the mission of LVU?
We want to be your source for all things indie music, locally and beyond. We will present news, analysis and opinions that we hope will help artists in the Lehigh Valley and anywhere else make the most of the scene around them.
We want to do this while building community. We hope to connect artists here at home and beyond to help foster a strong, unified underground scene.
What can LVU do for you?
Many things! Let’s list them out, shall we?
- Album reviews: Have a record you’ve recently released? Have one that’s been hanging out for a while, and you want to get it some extra love? Contact us, and we’d be happy to check out the fruit of your labor.
- Q&As: Want to get up close and personal with the indie community? Have something to say about a recent release or an upcoming show? We’ll come up with some questions for you to answer, and we’ll post it on LVU.
- Airplay: The Quinn Spinn, the official podcast of Lehigh Valley Underground, has featured hundreds of independent artists on worldwide broadcasts since 2013. The Quinn Spinn plays music from anywhere, focusing on artists here in eastern Pennsylvania and around the world. You can submit your music for airplay by following this link.
- On-air interviews: It’s always interesting to have guests on The Quinn Spinn. Tell us why you want to be on the show (and which show), and we’ll work toward setting something up.
- The Soapbox: We invite content from independent artists on the scene. If you have an opinion you would like to share, please submit your op-ed to us. If we plan on using it, we’ll be in touch, and you’ll be a published author (in addition to an awesome musician)!
- Social shouts: Any time we’re getting ready to feature you on Lehigh Valley Underground, we’ll blast it out on Facebook, Twitter and Instagram so our visitors know to check it out. We’ll tag you, and we just ask that you share it with your fans to spread the word. It takes a scene to create a scene!
- Connect with other artists: Whether here in the Valley or elsewhere, there are plenty of great indie artists who love hearing new music. Through all of our great content, we’ll connect you and make ours a more vibrant musical community.