Tag Archives: branding

Quick Tip: Let ‘Em Take Action!

Imagine this scenario: You’ve spent time creating a thoughtful, engaging, and perhaps even humorous social media post about a new release. You have a graphic at the ready, and you’re ready for your fans to check out the new single, EP, or full-length that you’ve spent months perfecting.

You hit “Publish,” all while failing to realize…

You didn’t actually include a way for them to hear the tunes!

Read more

Which Social Platforms Should You Use for Your Music?

Social media is the least expensive and most accessible way for independent artists to get their message out to the masses. However, different platforms are right for different artists. In addition, it’s hard to be everywhere at once, so consistently utilizing a select few platforms for your marketing efforts is a smart move.

Read more

Shout ‘Em Out: Who’s Your Favorite Graphic Artist?

On Sunday, we published an article full of lessons learned over the years of advocating for independent musicians. One of those lessons was to make sure all of your branded materials — including graphics — are clean and professional before rolling out promotions.

Read more

Lessons Learned for the Serious Original Musician

Since launching The Quinn Spinn five years ago, I have come across hundreds of independent musicians in the Lehigh Valley and beyond. No matter the genre, experience level, or location of the artist, one common theme has emerged for musicians or industry professionals trying to achieve lasting success.

In all phases, professionalism is key.

I’ve been thinking a lot about this notion lately. As I talk to more musicians — some of whom are eager to spread their wings past their comfortable confines and take a shot at “making it” — I’ve given thought to some important notes to keep in mind as you chase your dreams.

Check out the list below, and feel free to add any I missed in the comments.

Read more

Sunday Thought Series: How to Keep Building Your Brand, Even in Hectic Times

In my world, October never, ever fails to be a ridiculously busy month.

For starters, there are two October birthdays – my girlfriend and my niece – that I wouldn’t dare miss in any given year. In each of the past three years, I’ve had at least one October wedding to attend, and I like to pick up extra hours at my part-time gig at ArtsQuest before the winter doldrums set in. Add all of that together with a full-time job, and it can make having time for anything else – like, say, effectively building a growing local music news source – quite challenging.

Read more

Sunday Thought Series: Your Band is Your Brand

If your website looks anything like that, you’ve already lost.

The indie music world is full of people who do what they do for the love of music. We love creating and discovering new things, and we find a kindred bond with those who share the same passion.

However, the reason many of us work so hard toward pursuing that passion is because we want our hard work to be recognized. We know that it’s a crowded, noisy scene out there – both at home, and all over the world – and we need to do our best to stand out among the pack.

So, what’s the key? What is the difference between being an artist who makes a statement and being just another run-of-the-mill indie band?

It all comes down to how you present yourself.

Your every move – whether it’s your music, merch, live show or online presence – should reflect what makes you unique as an artist. Your artistry is also your brand, and it should accurately tell your story in a way that makes you stand out as an artist to watch. I can’t tell you what that story should be, because it’s yours. Whatever it is, you need to find an effective way to tell it.

Brand consistency isn’t the only important thing. It is imperative that you present your brand in a way that will make decision-makers – like labels, managers, or producers – take you seriously. Look at artists who are making it big right now, and you’ll notice how everything about their branding –  web presence, graphics, merchandise and, of course, recordings – looks like it was created by professionals. Their posters look like they’ve had a graphic designer’s magic touch. Their websites are intuitive and easy to navigate. Their social posts have correct spelling, grammar, and punctuation. Their recordings are crisp and clean, and their live show proves that they have the chops to support their material. Every little detail is accounted for.

I know. You’re in this to make music, so what does spelling or a professional-looking website matter?

Well, ask yourself this: Have you ever seen any band with a website like these make it big?

If your website looks or sounds like this, that might be why the labels aren’t calling.