Throughout the course of my own independent music endeavors — from The Quinn Spinn, through Lehigh Valley Underground, right to the present day with UMC — life has been a balancing act. And, if I’m being honest, there have been times where it has made me feel like varying aspects of my professional life were at war with one another.
If you’ve felt the same way — or, even if you feel the same way right now — then it’s very important that you read the article linked below.
Social media is the least expensive and most accessible way for independent artists to get their message out to the masses. However, different platforms are right for different artists. In addition, it’s hard to be everywhere at once, so consistently utilizing a select few platforms for your marketing efforts is a smart move.
Facebook Live isn’t just for live videos anymore. You can now use the feature to host “live” premiere events for your pre-produced music videos.