By: Sacha Walton, Business Strategist, CEO of SWI Management Group.
For independent music artists, being successful means more than just creating and sharing your music—it’s also about learning how to be an entrepreneur. Having a creative vision is an essential component of being a successful artist, but developing a sound business acumen is key to keeping your music career thriving.
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Sacha Walton is the founder of SWI Management Group. An international speaker, business strategist, podcast host, author, and event producer, Sacha empowers entrepreneurs — including independent musicians — to take a holistic approach to business.
On today’s episode of The Quinn Spinn, we learn about Sacha, and dive into her books, Beyond the Music: A Music Artist Entrepreneurship Guide, and The Ugly Truth About Entrepreneurship.
P.S.: Register for our free virtual panel, ‘Succeeding as Black Entrepreneur in the Music Industry,’ taking place Wednesday, February 15 at 6 p.m. CT.
#GetSpunn
Hey, while you’re here: did you know that Underground Music Collective is a fiscally-sponsored project of The Arts & Business Council of Greater Nashville? That means you have the opportunity to make a charitable donation to UMC, which is tax-deductible to the fullest extent permitted by law. Click here and help us Keep the Music Playing!
Anyway, onto this week’s Sunday Replay…
Our Official Podcast, The Quinn Spinn, covers so much more than music. We take on the life lessons that shape our journeys, creatively and otherwise.
Here are a few examples of what I mean. If you want more, peep the links below!
#GetSpunn
YouTube
Spotify
Apple Podcasts
Instagram
“The first casualty of adult life is innocence.”
I had the pleasure of being on The Poptimist (hosted by Taylor Berryman) a couple months back. What I appreciate about Taylor is his refreshing honesty, and his fearless willingness to address his journey — not just in the music industry, but through life itself.
On his latest episode, titled “Ergonomic Soapbox,” Taylor and his producer Millhouse have a frank conversation about their internal dialogue; about how the pressure we put on ourselves by overthinking lead to fear, self-doubt, and lack of trust. Those feelings can often have rippling effects on our personal and professional lives, and can cloud us from thinking clearly and focusing on the present.
This one goes deep, and it’s worth your time. Listen up!
Listen to the Episode
Sticking with a vision — for weeks, months, and years — is not for the faint of heart.
However, there is a life of purpose out there for you, and it will appear more readily the longer you see your passions through.
Get Some Real Talk!
Baseball season is underway, and it’s a chance for the game’s best players to continue building their legacies over the course of the next 162 games.
Those who fare the best? They’re the same people who put care into their process and make adjustments, every single day. The same can be said for creative professionals.
Get Some Real Talk!
The independent creative, in the 21st Century, is more in control than ever before, because of the communication tools that we have at our disposal.
Are you using these tools intentionally toward your goals?
Get Some Real Talk!
It’s easy to look on social media (or, to the media in general), see the ultra-successful people in your chosen industry, and feel a sense of inadequacy.
However, isn’t it unfair to you, to compare the early stages of your creative endeavor to somebody’s pinnacle?
Get Some Real Talk!
Here’s a scenario: You’re in your mid-20s. You’re disenchanted with the 9-to-5 lifestyle, and you want to pursue a career in music. However, the people around you keep telling you that you’re “too old” to start, and are pushing you toward their idea of stability.
Is it really too late to start?
Of course not.
Get Some Real Talk!
If you experience moments of self-doubt or fear, you’re not alone. Tons of successful people — including the people you might admire — go through it every single day.
But… how does one push through moments of self-doubt?
Get some Real Talk!