Tag Archives: Gerard Longo

Founder’s Note: Becoming a Stronger Collective

Hey everyone! Gerard here. You may know me as our founder, editor-in-chief, primary music reviewer, event wrangler, staff photographer, ideasmith, podcast host, and… a lot of other things. Those are a lot of titles, and taking us from Point A (2016) to Point B (now) has been equally a lot of fun and a lot of work.

Since November 2018, when we transformed into Underground Music Collective and set up shop in Nashville, we’ve had opportunities to connect with people – musicians, fans, and industry folks alike – from all over the world. We’ve grown our platform to include things like UMC Fun -N- Games; our livestream-turned-live event series, Live from the 615; and multimedia content services for independent artists. Through it all, we’ve stayed committed to pumping out reviews and features on the daily, for artists of all genres, in any location. We look forward to sharing countless more songs and stories in the months and years ahead.

Some recent time on the road has given me the opportunity to pause, reflect on the journey that has brought us here, and look ahead to where I want UMC to go. I see exponential growth and ridiculous potential in our future, where your songs and stories have an even greater opportunity to reach untold millions the world over. However, to reach that goal… our small, yet mighty group needs help, and the first step toward finding it is to define UMC as a truer, stronger Collective. (I chose that word for a reason, after all.)

So, I’m taking some time this summer to go on the hunt for more folks who love music, love writing about it, and love doing it often. I’m mentioning this, because effective today (Monday, June 14) and continuing into the summer, you will notice a dip in our content output. Do not be alarmed – this is a temporary strategic move that will allow me to pour energy into finding more voices for the Collective. I will also be using this time to put systems in place to ensure that our UnderDogs have everything they need to tell more of your stories, more often, and in a timely manner.

As we begin to put the pieces in place for UMC 2.0, we will share updates and introduce you to new members of the team. Keep submitting your music, because they will surely be eager to give it a listen!

Meanwhile, you’ll catch us putting on Live from the 615 shows this summer and fall (including this one at The East Room on June 24, which will be FIRE). Michelle and Jenna will check in every Wednesday with a new UMC Fun -N- Games, and we are always more than happy to offer our multimedia services to you. You may even hear a new episode of The Quinn Spinn hitting our feed once in a while. In fact, I have one or two in the can that I’m excited to share!

Oh, and if you’ve read this and think you fit the description, I encourage you to reach out and write for us!

We’re firm believers in the rising tide that raises all boats, and we look forward to your embarkation onto ours. Together, we will grow!

Yours in Music,

Gerard Longo
Founder: Underground Music Collective
Co-Founder: Live from the 615
Host: The Quinn Spinn

A Real Talk on Life and Baseball

Baseball season is underway, and it’s a chance for the game’s best players to continue building their legacies over the course of the next 162 games.

Those who fare the best? They’re the same people who put care into their process and make adjustments, every single day. The same can be said for creative professionals.

Get Some Real Talk!

Real Talk: Comparison Will Steal Your Joy!

It’s easy to look on social media (or, to the media in general), see the ultra-successful people in your chosen industry, and feel a sense of inadequacy.

However, isn’t it unfair to you, to compare the early stages of your creative endeavor to somebody’s pinnacle?

Get Some Real Talk!

Real Talk: What Can You Control?

A number of events over the past year have made people in our industry feel like the world is spinning out of control.

The fact? Most of it always has been outside of our control. However, there are still daily actions that we can take to improve everything within our immediate spheres of influence.

Get Some Real Talk!

Real Talk: Tell Your (Authentic) Story

With so many people in the world creating content — and so many brands grabbing at our attention — authentic, consistent storytelling is more important than ever if you want to stand out among the noise.

How are you using your story to engage with the world around you?

Get Some Real Talk!

Real Talk: Have a New Year’s Resolution? It’s Going to be a Process!

Whether in fitness, business, love, or life, the start of the year is a popular time to set goals and start something new.

However, frustration may arise when we realize the process that it will take to reach those goals. Here’s why it’s important to keep the process in mind as you begin your journey.

#GetSpunn
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