Imagine this scenario: You’ve spent time creating a thoughtful, engaging, and perhaps even humorous social media post about a new release. You have a graphic at the ready, and you’re ready for your fans to check out the new single, EP, or full-length that you’ve spent months perfecting.
You hit “Publish,” all while failing to realize…
You didn’t actually include a way for them to hear the tunes!
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We’re at the beginning of another fresh, new year, bubbling like champagne with possibilities for success and happiness.
But… enough of the cliche stuff. It’s time to get to work! For musicians and creatives, we must work every day to bring ourselves one step closer to the lives we envision.
With that, we’ve compiled a list of steps that anyone can take to raise the bar in 2019, and to ensure that more eyes and ears engage with their content than ever before. Let’s go!
Social media is the least expensive and most accessible way for independent artists to get their message out to the masses. However, different platforms are right for different artists. In addition, it’s hard to be everywhere at once, so consistently utilizing a select few platforms for your marketing efforts is a smart move.
The number of impressions you make on your Facebook followers is limited. CD Baby’s DIY Musician blog suggests that most fans will only visit an artist’s Facebook page once, no matter how big a fan they are of that artist’s music.
Frustrated by the lack of engagement on your Facebook posts? A lot of musicians – and entrepreneurs still learning the social media ropes – share in your pain.
The key to creating engaging content on Facebook – that which makes your fans come back for more – goes beyond simply posting a status update or a link. You have you use your real estate on the social network to draw people in, and then keep their attention.
If you’re looking for some ways to get started, we have a few suggestions for you…
Image courtesy: Billboard
Audio streaming platform SoundCloud has announced a new integration that allows users to share their music via Instagram Stories.
Have you ever found yourself saying, “I don’t do Twitter?” According to CD Baby, you might want to re-think that position if you’re a musician.
Photo credit: CDBaby.com
The dream for so many local and independent musicians is to “take the leap”: that is to say, quit the day job and pursue music full-time.
On Sunday, we published an article full of lessons learned over the years of advocating for independent musicians. One of those lessons was to make sure all of your branded materials — including graphics — are clean and professional before rolling out promotions.
We’ve told you about TLO Live’s Online Marketing & Social Media Workshop as an opportunity to learn ways to grow in your creative endeavor.
Now, thanks to our partnership with TLO Live, it just got easier for you to attend.