Tag Archives: music industry resource

3 Quick and Dirty Facebook Tips for Artists

Frustrated by the lack of engagement on your Facebook posts? A lot of musicians – and entrepreneurs still learning the social media ropes – share in your pain.

The key to creating engaging content on Facebook – that which makes your fans come back for more – goes beyond simply posting a status update or a link. You have you use your real estate on the social network to draw people in, and then keep their attention.

If you’re looking for some ways to get started, we have a few suggestions for you…

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Today, We #GoBeyond: We Are the Underground Music Collective

UMC logo

Since January 2016, Lehigh Valley Underground has featured some of the best and brightest independent musicians, in our region and others. We have welcomed and reviewed submissions of all genres, covered hundreds of performances, and have built a stronger community around the art being created every day, in our own backyard.

As we continue forward, we are inspired to take what we’ve done in eastern Pennsylvania and use it as fuel to think bigger. We envision a platform that connects independent musicians with their peers in other markets, as well as with the larger music industry and its vast educational resources. This, we believe, will take everyone’s game to the next level. However, we realize that we must walk the same walk and do that ourselves.

Today, we announce the next phase of our evolution: We are now the Underground Music Collective (UMC).

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How Did Music Become Modernized? Listen to This Podcast

Photo credit: noaa.gov

In recent weeks, we (and virtually every other independent and major music outlet in existence) have kept you up to date on the historic Music Modernization Act, which promises sweeping and long-anticipated reforms for how musicians, publishers, and songwriters get paid for their work.

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