Tag Archives: Underground Rising Initiative

Underground Rising: How You Can Help

We’re getting ready to kick our Underground Rising initiative into full swing this Giving Tuesday, November 29 and lasting through the end of the year. Our initiative is geared toward making our platform stronger, to ensure that the songs and stories from within our community have a greater opportunity to impact the masses.

Because it’s Small Business Saturday, we thought now would be the perfect time to offer a few ways that you, People of the Underground, can help us on our noble mission.

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Introducing our Underground Rising Initiative

At Underground Music Collective, we strive to develop an ecosystem that empowers independent creatives to pursue their passions.

We live by the phrase, “the rising tide raises all boats.” Our efforts will only go as far as they impact the community around us; therefore, we are focused on building a robust, collaborative, community-driven platform through our content, events, and outreach.

To realize our noble mission to its fullest potential, we need your support.

We are delighted to present our Underground Rising initiative. Beginning on Tuesday, November 29 (that’s Giving Tuesday!) and continuing through the end of 2022, we will share stories from within our community, highlighting the impact Underground Music Collective has had on the careers and lives of those who #GoUnderground.

We share these stories, so that you may feel encouraged to support our cause with a monetary donation, made tax-deductible via our fiscal sponsorship from The Arts & Business Council of Greater Nashville. Every dollar raised throughout our Underground Rising initiative will be invested into avenues that make our platform stronger, to ensure that the songs and stories from within our community have a greater opportunity to impact the masses.

Our fundraising goal? It’s $5,000 by January 1, 2023. If 200 people just like you donate $25 each, we’ll meet our goal.

By supporting Underground Music Collective, you find yourself in good company. Over the past year, esteemed national and global brands like Red Bull, Tennessee Titans, Redfin Real Estate, Universal Music Group (via °1824), and Creative Artists Agency (CAA) have recognized the value of UMC by leveraging our platform to build brand awareness, spotlight their events, and spread their messages.

Your support empowers us to develop our collaborative, community-driven ecosystem, and to provide meaningful opportunities to independent creatives – in Nashville, and anywhere else.

I hope that you will consider including Underground Music Collective in your charitable giving this holiday season. To make your contribution, please visit abcnashville.org/donations/umc.

Thank you for your support, and please have a safe and happy holiday season!

Yours in music,

Gerard T. Longo
Founder, Underground Music Collective