Sunday Thought Series: Face-to-Face

I lived in rural New Jersey for the majority of The Quinn Spinn’s previous run. As a direct result, I often found it difficult to get out on the scene on a regular basis. Heading to New York was always an all-day, expensive affair, and constantly being cash-strapped at the time always made it much more difficult. I loved what was going on in Philly, but it was two hours away, and even if I had known about the wealth of talent in my “second home” of the Lehigh Valley, it was still an hour drive at the time.

I knew the whole time that I needed to be out there. I needed to be much more than a talking head behind a computer (or phone, or tablet) screen, and I needed to get out, support local music, and build relationships with the same artists I’d play on our shows every week. Oddly enough, the best way in this digital age to be a resource and build a brand as an indie music authority is to meet people face-to-face. Who would have thought?

I’ve seen this in action ever since moving back out here (a year ago today), and then by launching Lehigh Valley Underground in January. I’ve gone out on the scene more than I’ve ever had the opportunity before.

Getting to at least once show per week is my rule. As a result, I’ve had the chance to meet great people and talented artists whom I now call friends. I’ve had some really cool opportunities – Allentown JazzFest comes to mind – which have helped build the profile of LVU as an emerging player in our local music scene. I would like to think that bodes well for everyone.

Through it all, I just want to express my gratitude for being able to work with all of you to this point. For as busy as life gets, I now know I can count on going out, snapping some photos, and hanging out with some talented folks, to the point where doing so has become ingrained in my weekly routine.

It’s been a blast so far, and I look forward to discovering where the road leads us next.

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