Category Archives: Wednesday Wisdom

Wednesday Wisdom: Technology’s Impact on the Musical Experience

Jeannie Jones is an award-winning journalist, media personality, actress, producer, director and brand architect. Jeannie’s Los Angeles-based multimedia firm, Ready Set Impact, specializes in music, film, and radio production; publishing; social media marketing, branding, and casting.

This month, Jeannie offers insight into the advent of studio wizardry — and how it has become an art form all its own.

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Wednesday Wisdom: Tips for Managing Stress as a Musician


It touches us all, and it affects each of us in different ways.

When you’re a musician, that stress can reach absurd levels that can make you feel sick, tired, and plain burnt out. It is critically important that during those moments — when the stress reaches its peak — that you take care of yourself and bring it back down.

Although I’m not pursuing my own artistic career, I’ve definitely felt the stress of working in this industry myself. So, here are some of my favorite tips for managing stress while growing your career and fulfilling your dreams.

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Building Relationships: Why Musicians Should Not Solely Rely on Social Media or TikTok

In today’s digital age, social media platforms like TikTok have become powerful tools for musicians to reach a wider audience, making the journey of being an independent musician just a little bit more attainable.

However, solely relying on these platforms can be a double-edged sword. While they provide exposure, they lack the personal connection that comes from building relationships with fans. In this article, we will explore the reasons why why musicians should not solely rely on social media or TikTok, and emphasize the importance of using the connections made to establish genuine connections with their followers.

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Wednesday Wisdom: 9 Ways To Create An Effective Marketing Plan For Music Artists

Sacha Walton - SWI Management Group

By: Sacha Walton, Business Strategist, CEO of SWI Management Group.

In today’s ever-evolving music industry, artists need to be savvy marketers in addition to their creative talents. To help artists better understand how to promote themselves, I have put together a comprehensive guide on how to develop a marketing plan. In this blog post, we’ll cover how artists can leverage a marketing plan to reach more listeners and build their brand.

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Wednesday Wisdom: Tips for Staying Motivated This Spring

Once the seasons change, and we catch the first glimmers of spring after enduring the winter blahs, it can be hard to stay focused on what we need to do when there’s a sunny day tempting us to go out and have fun. Believe me, I’ve been there. Maybe it’s the conditioning we’ve held onto from school that tells us that once the spring hits, summer is just around the corner, but it can be really hard to concentrate on all the tasks on that to-do list when we’d much rather be enjoying the fresh air.

As musicians, I know you have never-ending to-do lists that practically requires you to split yourself into three (or maybe even four) different humans to take care of the songwriting, and the booking, and the social media, and everything else that comes with growing an artistic career in this day and age. But with just a few tweaks, you’ll be able to fly through that to-do list in no time — even when the last thing you want to do is sit at your computer all day.

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Navigating The Music Industry With An Entrepreneurial Mindset

By: Sacha Walton, Business Strategist, CEO of SWI Management Group.

For independent music artists, being successful means more than just creating and sharing your music—it’s also about learning how to be an entrepreneur. Having a creative vision is an essential component of being a successful artist, but developing a sound business acumen is key to keeping your music career thriving.

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Wednesday Wisdom: Appreciating Jazz and its Influence on Hip Hop

Jeannie Jones is an award-winning journalist, media personality, actress, producer, director and brand architect. Jeannie’s Los Angeles-based multimedia firm, Ready Set Impact, specializes in music, film, and radio production; publishing; social media marketing, branding, and casting.

For Jazz Appreciation Month, Jeannie shares a brief history lesson on the ways modern hip hop music has evolved from the early days of jazz — and the common threads both genres share to this day.

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Wednesday Wisdom: Inside the Afropop Movement

The following is a contributed article courtesy of Kojenwa Moitt of Zebra Public Relations.

Over the past decade, Afropop has emerged as a popular music genre in the United States, thanks in part to its infectious beats, catchy melodies, and the growing influence of African culture on American entertainment. This musical genre, which originated in West Africa, has undergone a significant evolution, fusing traditional African rhythms with modern pop sounds to create a unique style that has captivated audiences around the world.

Africa 2 the World is the first DJ show to ever produce a five-country tour in Africa featuring live guest DJs. Africa 2 the World founder Zenoja started in Ghana, then hopped to Nigeria, leapt to Tanzania, dropped down to South Africa, and jumped up to complete the run in Egypt. Upon returning to the United States, Zenoja has moved to Miami to set up headquarters somewhere warm — with lots of palm trees.

Learn more about Afropop

‘Succeeding as a Woman in the Music Industry’ Replay March 29

On Wednesday, March 8 (International Women’s Day), Underground Music Collective teamed with Women in Music Nashville to present ‘Succeeding as a Woman in the Music Industry,’ featuring a panel of female entrepreneurs who shared their experiences navigating the music industry, the challenges they’ve faced and overcome, and the lessons they’ve learned.

This Wednesday, March 29 at 6 p.m., we’re proud to offer a special encore presentation of this panel discussion on our YouTube channel, to close out Women’s History Month.

Watch it Below!
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