As an independent artist, building a music brand can be a daunting task. You may be wondering how to stand out in a crowded music landscape and make a name for yourself. Fortunately, there are some key steps you can take to build a successful music brand.
Walk through those steps
For Black History Month, Underground Music Collective presented a special live virtual panel, Succeeding as a Black Entrepreneur in the Music Industry, on Wednesday, February 15. Our panel of multi-disciplinary music industry veterans shared their experiences navigating the industry as a Black creative, the challenges they’ve encountered and overcome, and the lessons they have learned along the way.
Want more educational opportunities like this? Join our next virtual panel, Succeeding as a Woman in the Music Industry, on International Women’s Day (Wednesday, March 8). And, if you want to help us expand our educational and community resource offerings, please consider making a tax-deductible donation to UMC via the Arts & Business Council of Greater Nashville.
Watch the Replay
Our music industry has changed significantly since I started at Warner Bros. Records in 1993. However, there’s one thing that hasn’t changed, and that’s that there’s no such thing as a DIY artist in the traditional sense of DIY, which is “do it yourself.”
Faith Hill, the first artist I saw at Warner Bros. Records, had a massive team around her. Someone to tell her where to be, someone to make sure she made it there, someone to greet her when she arrived, someone to make sure the place was prepped for her arrival, and so on. I think it’s safe to say that we wouldn’t have Faith Hill as we know her today without that team and their contribution to her success.
What about Russ, the poster boy for doing it yourself? Honestly, there would be no Russ if there was no “us.”
In fact, you need people in order to be a success.
Read more
Last week, we announced that we’ll be hosting a free virtual panel in commemoration of Black History Month, titled Succeeding as a Black Entrepreneur in the Music Industry, on Wednesday, February 15 at 6 p.m. CT. This special event will give multi-disciplinary music industry veterans a chance to share their experiences navigating the industry as a Black creative, the challenges they’ve encountered and overcome, and the lessons they have learned along the way.
Today, we’re back with the official panelist announcement!
Meet the Panelists
Here at Underground Music Collective, we’re all about empowering our community to better navigate the music industry. We believe in sharing the perspectives of those who have been there, done it, and brought back the souvenirs of knowledge, ready to be shared with all who seek to learn.
That’s why we are thrilled to announce our new Wednesday Wisdom series. This weekly series will feature guest contributions and insights from music industry professionals, as they give you the tools you need to succeed on your creative journey.
Meet our Experts!